Choosing the right online therapy platform is essential for effective mental health support. This comparison examines the individual services of Brightside and BetterHelp, focusing on their features, benefits, pricing, and unique aspects to help you make an informed decision.
For Individuals
Online therapy services have become increasingly popular, offering accessible and flexible mental health support. Understanding the differences between Brightside vs BetterHelp can guide you to the best choice for your needs.

Brightside
Founded in 2017, Brightside Health specializes in providing online therapy and psychiatry services tailored for individuals experiencing anxiety and depression. Their approach combines evidence-based therapies with medication management to deliver personalized care.
Pros of Brightside:
- Offers both therapy and medication management services.
- Utilizes evidence-based treatments for anxiety and depression.
- Provides a free initial assessment to personalize care.
- Accepts various insurance plans, including Medicare and Medicaid in some states.
- Allows unlimited messaging with providers between sessions.
- Offers additional therapy sessions for $59 each.
Cons of Brightside:
- Does not prescribe controlled substances.
- Services are primarily focused on anxiety and depression, which may not cover all mental health conditions like trauma or autism.
- Some users have reported issues with customer service responsiveness.
- Availability of teen care services is limited to certain states in the US.
- Additional costs may apply for prescription medications.
BetterHelp
Established in 2013, BetterHelp is one of the largest online therapy platforms, connecting individuals with licensed therapists for a range of mental health concerns. Their services are designed to be flexible and accessible, accommodating various preferences and schedules.
Pros of BetterHelp:
- Offers a vast network of licensed therapists across diverse specialties.
- Provides flexible communication methods, including video, phone, chat, and messaging.
- Financial aid is available for eligible individuals.
- Users can switch therapists easily if needed.
- No long-term commitment is required; users can cancel at any time.
- Offers a user-friendly mobile app for convenient access.
Cons of BetterHelp:
- Does not accept insurance; services are self-pay only.
- Therapists cannot provide diagnoses or prescribe medications.
- Session lengths may be shorter than traditional in-person therapy.
- Subscription costs range from $70–$100 per week, depending on location and demand.
- Some users have reported variability in therapist quality.
An Overview for Individuals: Brightside vs BetterHelp vs Meditopia
While Brightside focuses on treating anxiety and depression with therapy and medication management, BetterHelp offers a broader range of therapy services without medication options. Meditopia, on the other hand, provides online therapy, a comprehensive suite of mindfulness and meditation resources, including personalized programs and an extensive content library, catering to individuals seeking self-guided mental wellness support.
Conclusion: Which One is Right for Individuals?
Selecting the appropriate platform depends on your specific mental health needs, preferences, and financial considerations.
Choose Brightside if you:
- Require both therapy and medication management for anxiety or depression.
- Prefer a structured program with regular video sessions.
- Have insurance coverage and seek to utilize it for mental health services.
- Value unlimited messaging with your provider between sessions.
Choose BetterHelp if you:
- Seek flexible therapy options without the need for medication.
- Desire multiple communication methods with your therapist.
- Require financial assistance to afford therapy services.
- Want the ability to change therapists easily to find the right fit.
Choose Meditopia if you:
- Are interested in self-guided mindfulness and meditation practices.
- Prefer online therapy and counseling that is bookable in the same day.
- Seek tools to improve sleep, reduce stress, and enhance overall well-being.
- Are interested in AI companionship